AB.ai
How we grade

16 categories, seven weighted areas.

Every property website is scored across 16 categories, grouped into seven weighted areas. Weighting reflects what industry and Google research most associate with leasing performance — conversion, search visibility, and the renter's real experience carry the most weight.

Weight distribution
20%
LEASING
20%
SEO+AI+LOCAL
15%
DESIGN+UX
15%
MOBILE+PERF
15%
INVENTORY
10%
ACCESS.
5%
TRUST+COMP

Leasing conversion

20%
07
Leasing conversion optimization
Whether the site turns visitors into tours, calls, and applications.
12
Calls to action
Clear, action-oriented buttons that lead where they say.

Search & discovery

20%
05
SEO (technical)
Titles, metadata, structured data, and clean crawlability.
06
AI SEO / GEO
Content and data quality that surface the property in AI answer engines.
13
Local search
Google Business Profile, maps, address consistency, neighborhood content.

Design & experience

15%
01
Design & visual appeal
First impression: photography, brand consistency, visual hierarchy.
02
UX & navigation
How easily a renter finds floor plans, pricing, and the way to act.

Mobile & performance

15%
03
Mobile responsiveness
Layout, tap targets, and readability on a phone — where most searches start.
14
Page speed / performance
Measured load speed and Core Web Vitals (LCP, INP, CLS).

Inventory & lead capture

15%
08
Floor plan presentation
Layouts, square footage, bed/bath, and unit-level imagery.
09
Pricing & availability clarity
Transparent, real-time pricing and what's actually available.
10
Online leasing
A working path to apply and lease online.
11
Contact forms & lead capture
Easy, low-friction ways to inquire and book a tour.

Accessibility

10%
04
Accessibility (WCAG 2.2 AA)
Contrast, alt text, and keyboard / screen-reader support — measured with Lighthouse.

Trust & compliance

5%
15
Trust signals
Reviews, real photos, amenities, neighborhood, FAQ, credibility.
16
Compliance & required info
Fair Housing, accessibility statement, and required disclosures.
Overall grade scale
A90–100
B80–89
C70–79
D60–69
FBelow 60